Donatella De Paoli is a historical brand of Italian knitwear made in Italy. To consolidate its online presence through the right channels, the company has chosen Sfumature Agency as partner in this path of communication optimization.
The agency has been able to interpret the customer's needs through constant dialogue and, with the help of in-depth online analysis, has finalized a digital strategy tailored for Donatella De Paoli aiming to increase brand awareness and
lead generation. Starting from the optimization of the website thanks to the help of positioning techniques on search engines (SEO) Sfumature Agency has continued its path using online advertising campaigns (Google Ads).
The social media management activities of the brand profiles have allowed Donatella De Paoli to best express her potential by speaking directly to her target.